Vegetable enthusiast and We’re Smart founder, Frank Fol, and the current number 1 vegetarian chef in the world, Chef René Mathieu, will each be hosting a workshop to present and deconstruct their bespoke chicory-based recipes.

The workshops will be molded around the main themes of our ASN event and will explain both the science and the artistry behind cooking with our CHIC Consortium focal ingredient, chicory.


Consultant on healthy, equilibrated and vegetal food and former owner of the first vegetables restaurant Sire Pynnock, Vegetables chef Frank Fol has been passionate about vegetables and earth-grown matter for more than thirty years. His cooking has always been geared towards the use of vegetables and fruit and he is an ardent defender of “vegetables first, followed by the other products”. Whilst promoting his slogan “Think Vegetables! Think Fruit!”, he travels around the world sharing his approach to the kitchen of today alongside his peers. Frank Fol is the founder of We’re Smart® World, and We’re Smart® Green Guide which went international in 2017. 


A former star chef on the Belgian culinary theatre, today he is an international consultant on healthy, equilibrated and vegetal (as often as possible but not systematically) food. He consults, coaches and teaches workshops all over the world. Former chef/owner of Michelin star restaurant Sire Pynnock has, for more than thirty years, been really passionate about vegetables and all produce growing on our earth and his cooking was very much geared towards the use of vegetables and fruit.

We’re Smart® World wants to bring together people and companies (We’re) who are working in a healthy, ecological and sustainable way, both in the food sector and beyond. The aim is to learn from and strengthen each other with the sole purpose of making our society evolve towards smarter (Smart) solutions for our bodies, nature and the world (World). Everything starts with the Think Vegetables! Think Fruit” philosophy of inspiration Frank Fol, The Vegetables Chef®.

We’re Smart® World is a unique player in providing guidance and developing solutions for a smarter future, based on a strong global network. We raise awareness among policy makers, food producers, the hospitality industry and consumers and form a powerful community of like-minded people. Our global network makes its knowledge and insights available to anyone who wants to be smarter. Whoever is looking for inspiration, help or support finds an ideal partner in We’re Smart®. We recognise and reward products, organisations and individuals who pursue our ambition and help to realise it.Product development and innovation (in food; fruit and vegetables) is the last -but equally important- course of the We’re Smart® menu.


Worldchefs is a non-political professional organization, dedicated to maintaining and improving the culinary standards of global cuisines. We accomplish these goals through education, training and professional development of our membership. Worldchefs is a federation made up of 110 national chef associations, this global dynamic network represents culinary professionals at all levels and across all specialities.Since its founding in 1928, Worldchefs has been committed to advancing the profession and leveraging the influence of the chef jacket for the betterment of the industry and humanity at large.